The cloister of the Seu Vella, the most emblematic monument of the city of Lleida, can be seen halfway around the world, or at least in much of Korea and Asia, after being one of the scenarios chosen by one of the great K-pop groups to shoot their latest video clip.
This is Misamo, a group with 30 million followers on instagram, which has published a video clip that has been recorded, in part, in the Seu Vella de Lleida, in the cloister of the most iconic monument of the city.
https://www.youtube.com/watch?v=-J_w9K6DgRo&ab_channel=JYPEntertainment
Misamo is a sub-unit of the popular group TWICE that debuted in July 2023. Formed by three Japanese girls – Mina, Sana and Momo – MISAMO has recently released a preview of their new song “Identity”, the music video which has been largely shot in Catalonia.
If you have already run to watch it, you will see that, althoughthe first images of the video show the City of Arts in Valencia, most of the scenes and choreographies were filmed in Lleida.
From Lleida entities hope that this fact will bring tourism to the area. It would not be the first time. In Barcelona there are several examples, such as the viral churrería, of the amount of Korean tourism that a video clip or a video of an influencer, can attract.