Barça’s latest “signing” will not set foot on the Camp Nou pitch. It is a company from Burgos that has proposed to the team to replicate a catering model similar to that of chains such as McDonald’s but with the Can Barça seal.
The club’s Members’ Assembly held this weekend ratified the agreement with the company Novadial Corporate, which belongs to the San Pablo de Burgos group, for the operation of this new commercial line over the next ten years, which will create restaurants with a blaugrana theme.
The key to the agreement is that the club will not invest on its own in these restaurants. In exchange for the transfer of its brand, the club will receive a royalty of 6% on the food and beverage revenues of the entire network.
A financial model based on royalties
This system is the pillar on which businesses like McDonald’s are built. Although the fee structure is more complex in the case of the US multinational (including entry and advertising fees), the fundamental principle is identical: license a prestigious brand to an operating partner and receive in return a direct and constant percentage of sales.
Both entities capitalize on the value of their name to generate revenue without getting involved in the day-to-day management of the stores.
Global expansion with stores within the restaurants.
Under the terms of the agreement, Novadial Corporate will hold the operating rights to the establishments for a period of 10 years from their opening, with a commitment to open at least ten locations within three years.
Each establishment will combine a fast food restaurant area (pizzas and hamburgers) with an integrated “Botiga del FC Barcelona”.
The expansion plan, with a strong focus on strategic markets in the Americas and Asia, seeks to capitalize on the brand’s image to generate a new recurring revenue stream.