On May 8, Barcelona will become the setting for a unique encounter between pop music and elite soccer. Singer-songwriter Olivia Rodrigo will perform a private concert at the iconic Teatre Grec in Montjuïc, an event that is part of the collaboration between Spotify and FC Barcelona ahead of the upcoming match against Real Madrid. The Grammy-winning artist thus joins the list of international stars who have linked their image to the Catalan club.
Tickets only for true “Livies”
Unlike large arena tours, this event at the Teatre Grec will be highly exclusive. Admission will not be through conventional ticket sales, but via invitations managed by Spotify. The platform will select attendees based on their listening statistics, rewarding those fans—known as “livies”—who have streamed Rodrigo’s music the most since her debut.
This concert serves as a prelude to the Clásico on May 10 at Camp Nou. At just 23 years old, Olivia Rodrigo will make history as the youngest artist whose logo will appear on the front of the Barça men’s first team jersey. The women’s team will be the first to debut this special kit on May 6 in their league match against Levante.
Statements from the artist
In comments shared with the club’s media, Olivia Rodrigo expressed her enthusiasm for this project: “Seeing my logo on an FC Barcelona jersey for El Clásico is something I still can’t quite wrap my head around.” The singer highlighted how excited she is to participate in the design of the clothing collection linked to the event and emphasized how special it will be to perform for her fans in a setting like that of the Catalan capital.
With over 50 million monthly listeners on Spotify, Rodrigo’sinvolvement marks a new milestone in the club’s strategic partnership with the streaming platform. In addition to the match jersey, a lifestyle clothing collection inspired by the artist’s visual aesthetic will go on sale, allowing the collaboration to extend beyond the soccer field and the stage of the Teatre Grec.
