Barcelona has that certain something when the cold starts to creep into its streets—a silent invitation to seek refuge in the warmth of life’s little everyday pleasures. For years, here at Barcelona Secreta, we’ve been helping you discover those hidden gems, and today, after reaching the incredible milestone of one million followers, we want to celebrate by giving back a little of that love in the form of something steaming, sweet, and truly our own.
That’s why we’ve teamed up with one of the world’s best bakeries (we’re not the ones saying it—their international awards for best panettone speak for themselves) to celebrate. Suca’l will be giving away 100 servings of its brand-new Xoco Coca. The celebration will take place at their bakery in Poblenou, where the first 100 readers who stop by and follow a few simple steps on their cell phones will be able to enjoy this vegan reinterpretation of the classic chocolate with churros—completely free of charge.
How to get your celebratory treat
We’re always recommending delicious things to do and discovering the city’s best bakeries, but this time we wanted the invitation to come directly from us.
Getting one of the 100 free servings is very easy. Just head over to the Suca’l location in Poblenou (Carrer de Fluvià, 113) and show the staff on your phone that you’ve met these three basic requirements:
- Follow Barcelona Secreta’s Instagram profile.
- Follow Suca’l’s Instagram profile.
- Like the giveaway post on our Instagram.
Once verified, they’ll hand you your treat so you can enjoy it right there or take it with you for a stroll through the neighborhood.
What exactly is Xoco Coca?
If you’re the type who makes a pilgrimage in winter to historic chocolate shops and traditional farms, this version is going to surprise you.
Suca’l, the project founded by master baker Ton Cortés (winner of the 2024 Best Traditional Panettone in the World award and one of Spain’s 50 best bakers in 2026), has decided to replace the classic churros with thick strips of its famous coca de forner, freshly toasted to keep the crumb soft and the outside crispy.
To dip—or sucar—into, the team has developed its own recipe for hot chocolate, which is rich and 100% plant-based. They use sustainably sourced red cocoa from Cameroon, water, oat milk, sugar, and a touch of cinnamon and lemon. The result is a rich, full-bodied drink that’s free of animal dairy and has a subtly sweet flavor, allowing the pure cocoa to take center stage. A fusion of Catalan tradition and innovation, perfect for raising a toast to this million thanks.
