Walking down certain streets in Barcelona means, more and more often, coming across shuttered storefronts that will never open again. Gentrification has gradually eroded the landscape of long-standing local businesses—those that gave character, warmth, and vitality to our sidewalks. However, in the face of this loss of identity, a sense of community is also flourishing among residents—a drive to protect what is ours, to build networks, and to champion the survival of local businesses.
Born out of this collective desire is “Vuélvete local,” an app for iOS and Android that brings together 311 Barcelona businesses. This tool serves as a direct bridge between consumers and shop owners via the smartphone, offering everything from online shopping to a calendar of community events, with one non-negotiable founding principle: there is no room on its map for large franchises; only real people with genuine projects are accepted.
From the storefront straight to your home
The platform operates through an interactive map where users can explore the vibrant local businesses in their own neighborhood. It aims to create the most human connection possible within the digital environment by integrating a chat feature that allows users to communicate directly with business owners. Additionally , for those days when the city’s pace makes it impossible to visit in person, the app lets users purchase products right from their phones. Orders can be picked up at the store or shipped directly to customers’ homes.
The app’s ecosystem goes beyond traditional shopping. The directory also serves as a platform for service professionals, connecting residents with everyone from plumbers to local fashion designers. All of this is complemented by a space where stores post updates about their businesses and a regular newsletter to keep the community informed about what’s happening on their streets.
Crochet, painting, and neighborhood gatherings
Local businesses are, by their very nature, social gathering places. For this reason, the platform dedicates a key section to community activities. Its events section features a calendar filled with club meetings and workshops organized by the businesses themselves. Cooking classes , crochet circles, painting sessions, and craft afternoons fill a schedule designed to bring craftsmanship back into the city’s daily life.
Beyond raising the profile of these businesses, the project also promotes its own initiatives under the umbrella of “Barris Vius” (Living Neighborhoods). Recently, they organized “Art al Comerç,” a cultural circuit that brought together 29 businesses to host 54 events—including exhibitions and workshops—spread across nine Barcelona neighborhoods.
Another of its community initiatives is “Tourists, treat us like home,” an awareness campaign aimed at promoting a model of responsible tourism that is truly committed to the residents of Barcelona.
For independent businesses looking to join this network of neighborhood resilience, the sign-up process is straightforward: simply fill out a form to create your own digital profile—both on the website and in the app—and open a new door to your neighbors.
