It may sound untrue but there are still skeptics of vegetable meat. The statement may sound even more incomprehensible in Catalonia, birthplace of Heura, one of the most important vegetable meat producers in the world, creator of some of the most convincing plant-based “steaks” on the market.
Precisely for this reason, the brand has now set out to convince this segment of the population with the “Bring your skeptical friend” campaign, with which it will give away veggie burgers for two days in the center of Barcelona.
Thus, on September 18 and 19. Heura will open a pop-up at Enric Granados, 95 where it will give away burgers non-stop from noon to night. To enjoy them, all you have to do is go to the temporary location and ask for a serving.
On Wednesday s 18th the pop-up will open at 13h. and will start delivering burgers from 14h. and until 21h. On Thursday 19 the day will start at 13h. with a talk by Jon Kareaga, young environmental activist and co-founder of the sustainable fashion brand BASK, and at 14h. will begin to distribute burgers until 17h., when there will be a talk on the myths surrounding vegetable protein by a nutritionist, and from 6 p.m. hamburgers will be handed out again until 9 p.m..