If you’re young you know what we’re talking about and if you’re not you’ve probably missed that figure that everyone now carries hooked on the mobile:angels with the ass in the air and various characterizations that are hooked to the top of the smartphone and causing a furor.
So much so that Barcelona has just opened the first ephemeral store of these Sonny Angels, Pop Mart, which has opened in the El Triangle shopping center and has unleashed madness among fans, to the point that celebrities like Rosalia, Dua Lipa or Victoria Beckham have worn one of these Sonny Angels on their phones.
Six-hour queues at the first store in Barcelona
The madness arrived in Barcelona this Saturday. The queues exceeded six hours of waiting, with hundreds of people surrounding the FNAC from early in the morning.
The figures, barely 8 cm tall, are sold in surprise boxes containing themed models with up to twelve different variations. This format, along with their charming aesthetics, has turned the Sonny Angels into a social media phenomenon, especially on platforms such as TikTok, where thousands of users share videos of the “unboxing” of these figures.
In addition to the Sonny Angels, Pop Mart’s ephemeral store in Barcelona offers other star products such as the Labubus, slightly larger figures, also inspired by kawaii aesthetics. Designed to appeal to both children and adults, these figures stand out for their cute and cuddly style, with large heads and eye-catching eyes.
Both collectibles are priced between €14 and €16, therefore in a similar range to other collectibles such as Funko Pop, but with a more handcrafted and delicate aesthetic approach.
What are the Sonny Angels?
Although for many in Europe and America the Sonny Angels seem like a novelty, these dolls were born in Japan in 2004, by the hand of the manufacturer Toru Soeya. Inspired by the iconic character Kewpie, created by illustrator Rose O’Neil in the early 20th century, the Sonny Angels have kept the spirit of the classic angels but with an updated and kawaii design that has made them irresistible.
Part of the recent success of the Sonny Angels in Europe and America is due to their presence on social networks and the support of celebrities such as Rosalia, Dua Lipa and Victoria Beckham, who have shared photos with these dolls on their cell phones. This support, together with the viralization on TikTok, has consolidated the Sonny Angels as one of the most desired collectibles of the season.
How long will the Sonny Angels pop-up store be open in Barcelona?
The store will be open until January 15, 2025, Pop Mart is expected to continue to attract fans of all ages, cementing Sonny Angels fever in Barcelona.