If there is one brand that has managed to capture the essence of contemporary design and export it from the Mediterranean to the whole world, it is Paloma Wool. The Catalan firm, which has dressed icons such as Rosalía, Dua Lipa, and the Hadid sisters, has reopened a limited-time outlet in the center of Barcelona in 2026.
Although the brand already has a permanent location at Avenida Diagonal, 360, this new pop-up store is a golden opportunity to get pieces from previous collections and exclusive archives that are rarely available in its conventional catalog.
This time, the event is moving to the Valid World Hall, a space located at 6 Buenaventura Muñoz Street.
The store will be open Monday through Thursday from 4 to 8 p.m. and Friday through Sunday from noon to 8 p.m.
Unlike previous editions, the brand has kept this year’s official prices under wraps. However, according to initial comments from users on social media, prices are significantly lower than those on its website.
For example, leather bags for €180 (whose original value ranges from €200 to €400) and wool cardigans for around €90. Considering that these items are international best-sellers, stock is expected to fly off the shelves in the first few days of the event.
The origins of Paloma Wool: from a local project to the Paris catwalk
Photo: Paloma Wool / Rosalía
Paloma Wool was founded in 2014 by Paloma Lanna and has grown steadily ever since. What began as a project exploring artistic expression and sustainable fashion ended up debuting at Paris Fashion Week in 2022 as one of the brands with the greatest international projection.
Its business model, focused mainly on online sales, means that these physical openings generate long queues. It is an opportunity to touch the fabrics, check the sizes of its famous knitwear, and immerse oneself in the aesthetic that has seduced figures such as Kaia Gerber and Bella Hadid.